A Gen Z Journey to Sustainability. Emma Jacobs | S.1. E. 25

In the report Understanding Generation Z in the workplace (link in the comment), Deloitte wrote, “To win the hearts of Generation Z, companies and employers will need to highlight their efforts to be good global citizens. And actions speak louder than words: Companies must demonstrate their commitment to a broader set of societal challenges such as sustainability, climate change, and hunger. “

We explore the journey of Emma Jacobs.  She realized the potential of businesses in University, and her Eureka moment was when she found the B Corp movement. As mentioned by professor Christopher Marquis, “Businesses can only truly thrive when they benefit everyone affected by their operations with a new bottom line focused equally on people, planet, and profits.”

And Emma decided to study them write her thesis, and now she is a sustainability manager at B Corp certified Legacy Vacation Resorts.  As B Corp,   Legacy Vacation Resorts is an innovative company with 8 locations in the United States that aims to use business as a force for good.

Listen to her journey and her passion!